Join our community
Subscribe for exclusive tips and insights on maximizing your athletic potential.
Privacy policy
PRIVACY POLICY
Last updated: [Insert date]
This Privacy Policy describes how Alpinecell Nutrition ("Alpinecell Nutrition", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the "Site").
1) CONTACT
If you have questions about this Privacy Policy, want more information about our privacy practices, or would like to make a complaint or request related to your personal information, contact us at:
Email: info@alpinecell.com
Mail: Alpinecell Nutrition, 14 Corporate Circle, STE F, Golden, Colorado 80401, United States
2) PERSONAL INFORMATION WE COLLECT
When you visit the Site, we collect certain information about your device and your interaction with the Site. When you make a purchase or attempt to make a purchase, we collect information necessary to process your order. We may also collect information when you contact customer support.
In this Privacy Policy, "Personal Information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual.
A) Device and usage information
Purpose: To load the Site accurately for you, provide essential site functionality, maintain security and fraud prevention, and understand how the Site is used so we can improve it.
Source: Collected automatically when you access our Site using cookies and similar technologies.
Examples of Personal Information: Browser and device information, IP address, general location derived from IP address, time zone, cookie information, pages or products viewed, referral source, and interactions with the Site.
B) Order and checkout information
Purpose: To fulfill our contract with you, process payments, arrange shipping, send order confirmations, communicate with you, screen orders for potential risk or fraud, and provide customer support.
Source: Collected from you during checkout and account creation (if applicable).
Examples of Personal Information: Name, billing address, shipping address, email address, phone number, order details, and payment-related information. Payment processing is handled by our payment providers. We do not store full payment card details on our servers.
C) Customer support communications
Purpose: To provide customer service, respond to requests, troubleshoot issues, and process cancellations, returns, or refunds.
Source: Collected from you when you contact us.
Examples of Personal Information: Name, email address, order number, message content, and any information you choose to share with us.
D) Marketing and communications (if applicable)
Purpose: To send you marketing messages (where permitted by law), provide promotions, and measure marketing effectiveness.
Source: Collected from you (for example, when you subscribe) and/or collected automatically through cookies or similar technologies if enabled.
Examples of Personal Information: Email address, marketing preferences, and information about how you interact with our emails and ads.
3) SHARING PERSONAL INFORMATION
We share Personal Information with service providers and partners only as needed to operate our business and provide services to you, such as:
- Shopify: Our ecommerce platform provider, which hosts the Site and processes order data.
- Payment processors: To process transactions securely.
- Shipping and fulfillment partners: To deliver your order.
- Analytics and advertising partners (if enabled): To measure traffic and ad performance and to show relevant ads.
We may also disclose your Personal Information:
- To comply with applicable laws and regulations, legal requests, subpoenas, or court orders.
- To investigate, prevent, or take action regarding fraud, security, or suspected illegal activity.
- To protect our rights, property, and safety, and the rights, property, and safety of our customers or others.
4) COOKIES AND SIMILAR TECHNOLOGIES
We use cookies and similar technologies to operate and improve the Site. These may include strictly necessary cookies (required for the Site to function), performance and analytics cookies, and advertising cookies (if enabled).
You can control cookies through:
- Your browser settings (you can remove or reject cookies, but parts of the Site may not function properly).
- Any cookie preference or consent banner on our Site, if available (depending on your location).
5) BEHAVIORAL ADVERTISING (IF APPLICABLE)
We may use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. This may involve sharing limited information with advertising partners or using cookies and similar technologies.
Depending on your location, you may be able to opt out of certain targeted advertising by:
- Adjusting cookie preferences on our Site (if available).
- Using browser controls or device-level advertising settings.
- Using opt-out tools provided by advertising networks (where available).
6) USING PERSONAL INFORMATION
We use your Personal Information to:
- Provide products and services to you (including processing payments, fulfilling orders, shipping, and customer support).
- Communicate with you about your order, account (if any), or requests.
- Screen orders and activity for fraud, security, and risk prevention.
- Improve and optimize the Site, products, and customer experience.
- Send marketing communications when permitted by law and consistent with your preferences.
7) DATA RETENTION
We retain your Personal Information as long as necessary to provide services and fulfill the purposes described in this Policy, including maintaining records for legal, tax, accounting, and fraud-prevention purposes. When we no longer need your Personal Information, we will delete or anonymize it, unless we are required to retain it by law.
8) AUTOMATED DECISION-MAKING
We may use limited automated tools to help detect fraud, prevent abuse, and protect the security of transactions. These processes are designed to reduce risk and do not generally produce legal or similarly significant effects on individuals.
9) YOUR RIGHTS AND CHOICES
Depending on where you live, you may have rights regarding your Personal Information, such as:
- The right to access the Personal Information we hold about you.
- The right to correct inaccurate Personal Information.
- The right to delete your Personal Information (subject to legal exceptions).
- The right to object to or restrict certain processing.
- The right to opt out of certain targeted advertising or profiling (where applicable).
- The right to data portability (where applicable).
To exercise these rights, contact us at info@alpinecell.com. We may need to verify your identity before processing your request.
10) INTERNATIONAL TRANSFERS
Our service providers may process and store information outside your state, province, or country. Where required, we take steps designed to ensure appropriate safeguards are in place for cross-border transfers.
11) MINORS
The Site is not intended for individuals under the age of 18, and we do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, contact us to request deletion.
12) CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on the Site and revise the "Last updated" date above.
13) COMPLAINTS
If you have a complaint about how we handle your Personal Information, please contact us first at info@alpinecell.com so we can try to resolve it. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
| checkout_session_lookup | Used in connection with checkout. | 3w |
| checkout_session_token_<<token>> | Used in connection with checkout. | 3w |
| identity-state | Used in connection with customer authentication. | 24h |
| identity-state-<<token>> | Used in connection with customer authentication. | 24h |
| identity_customer_account_number | Used in connection with customer authentication. | 12w |
Reporting and Analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
| customer_auth_provider | Shopify analytics. | session |
| customer_auth_session_created_at | Shopify analytics. | session |
[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE]
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
Last updated: 21/12/2025